By Angela Redding | Los Angeles, CA | Hollywood Beat magazine | June 26, 2023
Photos: McDonald’s Corporation and Camilo-Youtube
A series of live musical performances are part of the third annual music and art partnership, which takes place in six American cities where McDonald’s restaurants are converted into canvases showcasing vivid works of art by local visual artists.
“For Latinos, our ritmo and cultura are the beating heart of who we are as individuals and as a community,” said Camilo. “Teaming up with McDonald’s for Ritmo y Color is the perfect opportunity to bring mi gente together in celebration of our shared heritage through the power of music and art. I invite La Tribu to join us on this journey as we fuse together the unmistakable rhythms, colors, and energy that define us.”
With Ritmo y Color’s return, fans around the nation can expect the greatest music and art mashup of the summer. With a fiery lineup that includes three headlining performances by Colombian singer-songwriter and five-time Latin GRAMMY® winner Camilo and augmented reality art installations by seven visual artists throughout select U.S. McDonald’s restaurants, McDonald’s USA is taking the third annual celebration of Latino pride and culture to a whole new level this year. As part of McDonald’s long-standing dedication to supporting the different communities it serves, particularly the Hispanic community, the collaboration will once again highlight fresh, talented voices and stories.
Traveling with Ritmo
The first musical experience will be front-row seats to Camilo’s debut performance, which will air on his YouTube channel on June 27. Enjoy a private acoustic performance of his biggest hits while taking in colorful restaurant installations.
Colombian singer-songwriter, musician, and producer Camilo is regarded as one of his generation’s best Pop champions. He has won five Latin GRAMMY® Awards and has three GRAMMY® nominations.
Do you want more?
McDonald’s is giving fans around the country the chance to choose the next two places where Camilo will perform LIVE as a Ritmo y Color exclusive. Visit www.ritmoycolormcd.com between June 27 and July 18 to cast your vote for one of the six participating major U.S. cities with restaurant takeovers. Camilo will provide an incredible live performance in the fall in the two cities with the most votes.
Putting the AR in Art
More cities than ever are being reached by Ritmo y Color! In six U.S. cities with significant Latino populations during the course of the summer, including New York, San Antonio, Dallas, Chicago, San Jose, and Miami, McDonald’s restaurants are being transformed by a vivid burst of color.
Seven new Hispanic visual artists are transforming McDonald’s restaurant exteriors in their hometowns with works that celebrate their diverse cultural heritages. These visual storytellers all emerge from different backgrounds and honor the depth of their Latino ancestry in distinctive, sincere ways.
Additionally, McDonald’s is assembling all the artists for a joint mural that will be shown inside all restaurants with artwork that is wrapped around them. The mural will include important components from each of the artists’ installations.
Fans can scan the mural at the participating locations to access a virtual reality experience that brings the artwork to life in front of their very eyes.
Continuing the Ultimate Latino Celebration
Ritmo y Color McDonald’s has been honoring the culture and shared pride of the Hispanic community since its launch in 2021 by providing musicians and artists telling visual stories with a place to share their work through special online and in-restaurant events.
The ultimate Latino celebration is back this year, bigger than ever, and for the first time, fans will have the chance to bring their favorite musician to a city close to them.
-HB | Hollywood Beat magazine
HB | Hollywood Beat magazine 
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