Kendall Jenner at Met Gala 2021 5

Kendall Jenner: The New Face of L’Oréal Paris

Beginning in September 2023, Kendall Jenner will join L’Oréal Paris as the face of the company’s cosmetics ads.

By Angela Redding | Los Angeles, CA | Hollywood Beat magazine | August 31, 2023
Lead Photo courtesy of: Condé Nast (through Vogue Taiwan), CC

L’Oréal Paris is a leading cosmetics brand. They have partnered with Kendall Jenner, who is their new global ambassador. Kendall brings her unique beauty aesthetic to the brand, and helps to spread the message of self-confidence and individualism.


“L’Oréal Paris is honoured to announce our partnership with one of the most powerful women in the world. It’s a new high in our mission to empower  every woman, everywhere. At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others. But nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen-Z stands for, owning her image, proudly growing in her self- worth, and inspiring others to do the same.” Delphine Viguier-Hovasse, L’Oréal Paris Global President. 

KENDALL JENNER

Kendall Jenner (CNW Group/L''Oréal Paris)
Kendall Jenner (CNW Group/L”Oréal Paris)

“I’m honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I’m worth it,” said Kendall Jenner. “Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.” 


She is Her Own Image’s Curator

Kendall Jenner, who has 350 million social media followers, is the editor-in-chief of her own global media platform. She encourages women to be themselves and share their lives on their terms because she has total control over what she shares with the world.

A Woman of Value

Jenner has established herself as an icon and a true success story on a global scale by giving life to what for many may be beyond their wildest dreams. The supermodel has openly discussed her battles with anxiety and mental health throughout the years by using her position as a powerful person and platform. Millions of young women and girls who admire her have had dialogues because of her candor. Just being aware that Kendall Jenner experiences insecurities herself encourages girls to discuss their own problems and establish networks of support as they work toward self-worth.

Beginning in the fall of this year, L’Oréal will begin featuring Kendall Jenner as its new spokesperson.

Kendall Jenner at Rent the Runway Pop-Up Shop in West Hollywood
Photo: Kendall Jenner (photo: Allan Slank, CC)

Comments

Leave a comment