Category: RESEARCH
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Nevada’s Role in 2024 Election: Voter Insights
Nevada’s diverse electorate significantly influences national elections. Recent AARP polls show Trump slightly ahead of Harris, especially among voters aged 50 and older, highlighting their motivations.
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Women Shake Up Music and Sports: StubHub Launches Report on 2023 Year in Live Experiences
StubHub’s 2023 Year in Live Experiences report highlights an 80% increase in U.S. international event travel, Taylor Swift’s record-breaking sales, and progress in women’s sports. The Messi effect boosted MLS sales by 160%, and women continue to dominate global music tours.
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Trends in Women’s Sports Viewership Revealed
Rain the Growth Agency, a female-led firm, has released research into viewer habits around women’s sports. The research shows fans tend to support brands linked with women’s sports and crave personal and sports content from female athletes, demonstrating potential ROI in this sector.