“Jarritos focuses on embracing our Mexican roots and finding an up and coming leader in Mariachi music is part of honoring our heritage,” said Eric Delamare, director of marketing for Jarritos. “We are grateful to be alongside MARIACHI USA and Lupita Infante in this quest for Mariachi talent for the second year in a row.”
The JARRITOS MARIACHI USA Talent Search 2023 has been officially announced by Rodri J. Rodriguez, the show’s originator, producer, and host. The competition, which was formally introduced in 2022, sought to identify the greatest Mariachi voice in the country. The Talent Search began this year on April 18. On June 3, 2023, in the renowned Hollywood Bowl in Hollywood, California, during the 34th Annual MARIACHI USA, the grand prize winner will receive $5,000and the once-in-a-lifetime opportunity to perform live for 17,000 mariachi enthusiasts.
How to Enter JARRITOS’ Competition
Submissions are currently being accepted for the JARRITOS MARIACHI USA Talent Search. The deadline for entries is May 19, 2023 at 11:59:59 PM PST, and the winner will be revealed on May 24, 2023. There will be 200 submissions accepted. Please visit www.mariachiusa.com/talent-search for submission guidelines, official regulations, and entry requirements.
“Thanks to Jarritos, our first Talent Search was heartfelt by all who worked on this project,” said Rodriguez. “It’s very invigorating to experience so much talent and working first hand with our previous winner, Natalie Carmona for her performance at MARIACHI USA at the Hollywood Bowl. The audience reaction to her wow performance was phenomenal!”
What to Submit to The MARIACHI USA Contest
All aspiring mariachi stars in the nation between the ages of 18 and 25 are invited to take part in the talent contest by JARRITOS MARIACHI USA Talent Search for a chance to win the Belle Grand Prize, which is named in Belle Ortiz’s honor as the Godmother of Mariachi Education.
Talent must submit a 2:30 minute video of themselves singing a mariachi song in Spanish in order to be considered for the competition. Carlos Alvarez, Cindy Shea, and Juan Ortiz, three mariachi professionals on the judging panel, will evaluate talent based on voice (50%), expression (30%), and showmanship (20%).
JARRITOS MARIACHI USA Talent Search now open for submissions until May 19th.
“Mariachi USA is a magical event where dreams can come true and talent can be recognized. My dream of performing on the Hollywood Bowl stage came true a few years ago, and I have since realized more dreams,” said Lupita Infante. “This talent search puts young performers in front of Mariachi judges that have a star trajectory themselves in this genre. As I reflect upon my journey and get ready to release my new album next month, I’m reminded that everyone needs the right platform to be heard and discovered. Jarritos shares this vision and I’m proud to be part of this team.”
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