Gear Up Like a Pro: DSG and WNBA Drop Exclusive Girls’ Collection

“The WNBA is excited to partner with DICK’S Sporting Goods to bring this new collection of apparel to young girls,” said WNBA Chief Growth Officer Colie Edison.

By: Angela Redding | Los Angeles, CA | Hollywood Beat magazine | May 29, 2024
Photos: DICK’S Sporting Goods

Outstanding clothing and equipment are available at DICK’S Sporting Goods for any member of the family. A new collection of unique girls’ gear was just introduced by the Women’s National Basketball Association (WNBA), which is exciting news. This incredible partnership between the two companies is unprecedented!

Through this gear line, DICK’S Sporting Goods, the Official Sporting Goods Retail Partner of the WNBA, is demonstrating its continued dedication to advancing women’s sports, encouraging youth involvement, and raising awareness of the league, its teams, and players. For the first time, young girls will be able to enjoy an official WNBA lifestyle collection created specifically for them, even though DICK’S now provides a variety of real WNBA sports wear and equipment. To strengthen the commitment, DICK’S Sporting Goods is bringing It’s Her Shot to a few cities around the country for the fourth year, with the goal of empowering young female athletes to confidently take their position on the court.

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Clothing Styles Honor the Colors of the Twelve WNBA Teams

Girls’ tank tops, t-shirts, shorts, and a jacket are among the items in the DSG collection that are currently on sale at select DICK’S Sporting Goods locations nationwide and online at dicks.com. The distinctive clothing styles honor the colors of the twelve WNBA teams as well as the league’s recognizable orange.

“This collection is inspired by whitespace we saw in youth girls’ apparel and it provides young basketball fans with an opportunity to wear product that encourages them to show their love and fandom of the WNBA and express their passion for the game. The WNBA has been a phenomenal partner throughout this process, and we are excited to have this product available for young athletes at a time when women’s sports, and basketball in particular, are on the rise,” said Melissa Christian, VP, Divisional Merchandise Manager – Youth Apparel at DICK’S Sporting Goods.