Venus Williams, a tennis champion, entrepreneur, and Dove partner, personally chose the vibrant green color and fragrance of the commemorative #KeepHerConfident Dove Beauty Bar.
The product and pack are only available for giveaway.
By Angela Redding | Los Angeles, CA | Hollywood Beat magazine | August 28, 2024
Photos: Dove
The first-ever limited-edition Dove Beauty Bar collaboration between the brand and tennis star Venus Williams, #KeepHerConfident, was unveiled recently. Proceeds from the sale of the bar will go toward supporting the two companies’ common goal of encouraging girls to stay active in sports.
Venus Williams, the tennis legend, personally chose the passionfruit and lemon balm scent and the green hue of the commemorative Dove x Venus #KeepHerConfident Beauty Bar.
Every Dove x Venus #KeepHerConfident Beauty Bar has the word “CONFIDENT” engraved on it. It also comes in a limited-edition, 100% recyclable canister made of recycled materials, holding three Dove x Venus #KeepHerConfident Beauty Bars each for the perfect memento.
“As someone who knows the importance of confidence in sports, I’m so excited to be collaborating with Dove to continue our mission of keeping the next generations of young women athletes playing the sports they love,” said Venus Williams. “I loved partnering with Dove to create the #KeepHerConfident Beauty Bar and incorporating my favorite fragrances, nods to the game I love with the tennis-ball colored bar and a powerful message to keep our young athletes looking, smelling and feeling great and confident!”
Body Confidence Significantly Impacts Girls’ Decisions to Stop Participating in Athletic Activities Worldwide
Body confidence is the main factor behind the two times higher than male rate of 45% of girls worldwide who give up athletics by the age of 14 (according to 2023 Dove research). The goal of this launch is to increase awareness of the Body Confident Sport program, a first-of-its-kind coaching toolkit created in collaboration with Nike that helps girls aged 11 to 17 develop body confidence. The program has been clinically proved.
Limited Edition Dove x Venus #KeepHerConfident Beauty Bar
Not Sold in Stores
Through September 20, 2024 (NO PURCH NEC. 50 US/DC 18+)*, fans who want to obtain the limited-edition Dove x Venus #KeepHerConfident Beauty Bar boxes may enter for a chance to win at Dove.com/ConfidentSports. The product and bundle will not be sold in stores; they are only available for giveaway at this time.
Dove is promoting body confidence and sports participation through limited-edition Dove x Venus #KeepHerConfident Beauty Bar and various activities this tennis season:
- Dove will partner with Black Girls Tennis Club on an in-person tennis experience for middle school girls in NYC, hosted by tennis champion & entrepreneur Venus Williams, and infused with body-confidence building tips to take with them on-and-off the court.
- Dove has partnered with Bras for Girls to donate over 1,000 sports bras, supporting late elementary to middle school girls – an age at which some girls choose to stop participating in sport due to discomfort with their changing bodies.
- For those based in the New York City Metro area, Dove has partnered with Lyft, one of the largest transportation networks in North America, to give away a limited amount of the Dove x Venus #KeepHerConfident Beauty Bar canisters – be on the lookout for five wrapped Dove x Venus cars to score one!
“We’re thrilled to be releasing our first-ever limited edition of the beloved Dove Beauty Bar to help keep girls playing the sports they love. Venus has been an incredible champion of the Body Confident Sport mission, and we couldn’t think of a better partner or role model for girls to co-create the #KeepHerConfident Beauty Bar with,” said Mele Melero, Chief Growth Officer, Dove Personal Care North America.
With the extra advantage of skin care, the Dove Beauty Bar is the #1 dermatologist-recommended bar brand. It is mild enough to use on your face, hands, and body to remove dirt and germs just like regular soap. The collaboration bar, like other Dove Beauty Bars, has a 1/4 moisturizing cream that is free of sulfates, parabens, and additional phthalates and is designed to profoundly nourish skin, prevent dryness, and provide excellent care.
Chance to win the limited-edition Dove x Venus #KeepHerConfident
Visit Dove.com/ConfidentSports to enter to win the limited-edition Dove x Venus #KeepHerConfident Beauty Bar for free*. Follow @Dove on social to learn more about what Dove is doing to help girls stay in sports. #KeepHerConfident.
*NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Void where prohibited. The Dove x Venus #KeepHerConfident Beauty Bar Giveaway is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S./D.C., 18+. Begins 8/26/24 at 12:00 a.m. ET & ends 9/20/24 at 11:59 p.m. ET. Official Rules, HERE
Hollywood Beat magazine
Related Stories
Leave a Reply