NikeSKIMS Collaboration: Fitness Innovation Unleashed

Designed to Sculpt; Engineered to Perform

By: Angela Redding | Los Angeles, CA. | Hollywood Beat magazine | February 18, 2025
Photos: NikeSKIMS

With the introduction of NikeSKIMS, a new brand that will provide industry-leading innovation, Nike, Inc. and SKIMS are collaborating to upend the global fitness and apparel market.

An expanded product range will be introduced as part of the long-term relationship, encouraging more women and athletes to participate in sports and movement.

This spring, NikeSKIMS will launch its first collection in the US. It will be accessible online and in a few physical stores, with a global launch scheduled for 2026.

Energized to build a new brand and shake things up

“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes* with NikeSKIMS.,” said Heidi O’Neill, President of Consumer, Product & Brand, Nike, Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes* into sport and movement with product that makes them feel strong and sexy.”

NikeSKIMS will provide industry-leading innovation and a wide range of fitness products, like as clothing, footwear, and accessories, through this relationship.

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These products will be tailored to the specific requirements and tastes of athletes worldwide.

Kim_Kardashian_West_2014-by-Eva-Rinaldi — ^{Kim Kardashian West 2014 photo by Eva Rinaldi}

Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS

Kim Kardashian NikeSKIMS Badge — ^{Kim Kardashian’s NikeSKIMS Badge}

“Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women,” says Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS. “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this Spring.”