A Classic Flavor Joins the Bite Sized Favorite
By HB magazine Weekly Staff | Hollywood Beat magazine | February 23, 2026
Lead Photo: Ferrero North America
After 50 years of baking America’s favorite bite sized cookies, Famous Amos is introducing something new. Oatmeal Chocolate Chip Cookies are now rolling out in select stores, with a nationwide release set for Spring 2026.
The new flavor blends real baby oat flakes with the brand’s signature chocolate chips. You get the soft texture of oats and the rich taste fans expect, all in the familiar bite sized format.
Two Classic Flavors
“Oatmeal and chocolate chip are two classic flavors that belong together, and we’re excited to bring them to fans in our famously bite sized format,” said Kim Thomas, Senior Brand Manager, Famous Amos and Royal Dansk. “If you love oatmeal chocolate chip and you love Famous Amos, you’re going to love this cookie. Each cookie blends the wholesome texture of oats with our signature chocolate chips for a flavor that feels both new and familiar.”
Innovation Meets Impact
This launch builds on the legacy of founder Wally Amos. As the brand expands its flavor lineup, it also continues its commitment to supporting entrepreneurs.
The Ingredients for Success Entrepreneurs Initiative enters its sixth year this spring.
Since 2020, the program has awarded 750000 dollars in capital to early stage Black business owners.
Participants also receive mentorship, networking access, and educational resources to help grow their ventures.
Always evolving, Always creating
“Entrepreneurship is at the heart of Famous Amos,” Thomas said. “Introducing a new flavor along with the next chapter of Ingredients for Success celebrates that spirit. We’re always evolving, always creating, and we’re committed to opening doors for others to do the same.”
Where to Find It
You can find Famous Amos Oatmeal Chocolate Chip Cookies in select retailers now, with nationwide availability beginning Spring 2026.
Ready to try the new flavor?
Visit FamousAmos.com to find a store near you.
Ingredients for Success
Learn more about Ingredients for Success, including eligibility and resources, at FamousAmosIngredientsforSuccess.com.
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