Dodgers and UNIQLO Announce Historic Partnership

A Global Partnership Takes the Field

The Los Angeles Dodgers and UNIQLO have announced a partnership focused on fan engagement, retail expansion, and community impact in Los Angeles.

The stadium will feature the name “UNIQLO Field at Dodger Stadium,” marking a lasting presence in one of baseball’s iconic venues.

Tickets for all games are available at Dodgers.com/Tickets.

UNIQLO’s First Major U.S. Sports Deal

This partnership is UNIQLO’s first big sports collaboration in the U.S. The brand will have visible signage at Dodger Stadium, including:

• Above the batter’s eye in center field
• On the facade beneath the press box
• Along the baselines on the field

Leaders from both organizations focused on common goals for global growth and community connection.

Leadership Perspective
Stan Kasten, President and CEO of the Dodgers, stated that the partnership reflects a shared commitment to quality and leadership.

Tadashi Yanai, the Founder of UNIQLO and Chairman of Fast Retailing, described the collaboration as an important achievement. He emphasized a common goal to lead worldwide and provide fans and customers with new value.

Focus on Fans

The partnership will give fans stadium experiences.

• A large event is planned in the stadium early in the season.
• Many fans will get UNIQLO LifeWear items
• The event will familiarize Dodgers fans with the brand.

Retail Expansion in Los Angeles

UNIQLO will extend its partnership across California.

• In-store displays will showcase the collaboration
• Locations in the Los Angeles area will serve as key hubs
• Customers will see Dodgers-focused branding and merchandise

Commitment to the Community

Both groups aim to invest locally.

• Joint community initiatives are in development
• Programs will focus on youth and future generations
• More details are expected to be announced in May

The partnership shows a lasting commitment to linking sports, retail, and community in Los Angeles.

ADVERTISEMENT

Visit dodgers.com/tickets to purchase your tickets today. ⚾🎟️

ADVERTISEMENT