Jack and Jill of America, Inc. and Nickelodeon are partners in the Our World Global Initiative

A Special Project Dedicated to Celebrating Children

By Angela Redding | Los Angeles, CA | Hollywood Beat magazine | December 19, 2023
Lead Photo: Jack and Jill of America, Inc.

Together with Nickelodeon, Jack and Jill of America, Inc. is celebrating all children through Our World, a brand-new global program that aims to uplift children and give them the resources they need to exercise their agency both individually and collectively. Jack and Jill of America, Inc. and Nickelodeon have formed a coalition of partners to provide tools and best practices for kid-driven philanthropy possibilities. This will empower the younger generation to take action both inside and outside of their communities.

“With Our World Nickelodeon is building on its longstanding prosocial legacy and community relationships, harnessing the power of the brand’s iconic franchises and global ecosystem, as well as the expertise of our coalition of partners to upskill, uplift, and empower kids around the world,” said Marva Smalls, Executive Vice President, Public Affairs, Nickelodeon and Executive Vice President, Global Head of Inclusion at Paramount. “Through this initiative we will provide accessible pathways to encourage kids to take action, no matter how small, and inspire them to believe they can make a difference.”

Linking Children, Parents, and Caregivers to Developmentally Appropriate Activities

The multiplatform Our World initiative, which debuted in May, links children, parents, and caregivers to developmentally appropriate activities and partner organizations with extra resources. It emphasizes the healthy development of youth agency as a crucial element of a successful childhood. Additionally, the company shares the experiences of children across its global ecosystem of media, amplifying their stories.

In honor of World Children’s Day, UNICEF USA, Nickelodeon, and its parent company Paramount joined Jack and Jill of America, Inc. as the primary Our World partner on November 20. This annual day of action is for children, by children. In observance of World Children’s Day, Nickelodeon conducted “takeovers” and shadowed CBS Sports and CBS News stations across the country. Four winners from Jack and Jill of America, Inc. participated in World Children’s Day takeovers: William Aristide (Oakland County Chapter), Heru Sa Shekhem (Miami Chapter), and Lillian Phillips (North Suburban Atlanta Chapter).

The Biggest and Most Well-Known African American Family Association

Established in 1938 by African-American mothers, Jack and Jill of America, Incorporated is recognized as the biggest and most well-known African American family association, serving over 70,000 family members nationwide through 262 chapters. These members include moms, associates, dads, teenagers, and children. This new relationship with Nickelodeon is a part of the amazing 85th-anniversary celebration that the company is having in 2023.

^{Courtesy: Nickelodeon}

Committed to Serving Children

National President Kornisha McGill Brown said, “For 85 years, Jack and Jill of America has been committed to serving children and providing them with opportunities to thrive. We are very grateful to be a leading coalition partner of Nickelodeon Our World, elevating the voices and role of kids today in our society. The Nickelodeon Our World initiative’s aim of helping children develop a healthy sense of agency and self-confidence aligns with the principles of Jack and Jill of America, Incorporated, and we are happy to expand our reach through this partnership, have a greater impact, as well as celebrate all children—on mission, on purpose.”

Visit www.jackandjillinc.org to view their programs and to learn more about Jack and Jill of America Inc.