Join Lainey Wilson at the Thanksgiving Red Kettle Halftime Show

Lainey Wilson, a winner of Grammy, ACM, and CMA Awards, as well as the current ACM and CMA Entertainer of the Year, is set to take the stage at AT&T Stadium. She will perform during The Salvation Army’s Red Kettle Kickoff Halftime Show at the Dallas Cowboys Thanksgiving Day game against the New York Giants, which will be broadcast on Fox. This annual Thanksgiving match-up has gained immense popularity, making it the most-watched regular season game, with 42 million viewers tuning in last year.

In keeping with the festive mood, Wilson’s performance will feature songs from her most recent album, “Whirlwind,” as well as a very special surprise guest. This Thanksgiving, fans can anticipate a lively scene with lots of bells, boots, and bell-bottoms.

Come Together to Serve Others

“It’s an honor to follow in the footsteps of legendary performers like my friend Dolly Parton, The Jonas Brothers, and Reba, of course, to kick off The Salvation Army’s iconic Red Kettle Campaign,” Wilson shared. “Join me at the Red Kettle this Christmas season because we truly can do more good when we come together to serve those in need in our communities.” 

Red Kettle Campaign

The Red Kettle Campaign, one of the biggest and most established yearly fundraising events of its sort, officially begins with the Thanksgiving Day game. The Cowboys have made the halftime performance a 28-year tradition. It raises awareness to the needs of millions of people nationwide throughout the year and during the holidays, encouraging donations to The Salvation Army. More than 27 million Americans received services because to funds collected in 2023. Since the start of the Red Kettle Kickoff, The Salvation Army has raised more than $3 billion with the assistance of the Dallas Cowboys.

Lainey Wilson, a rising star, serves as a role model for the next generation, according to Charlotte Jones, former chairperson for The Salvation Army and co-owner of Dallas Cowboys.

Counting on Donations

This season, with five fewer days for giving, The Salvation Army is counting on donations at its well-known Red Kettles or online to support families facing tough times. As the largest direct provider of social services in the country, The Salvation Army is committed to ensuring that millions of individuals receive Christmas gifts, food, shelter, and help with rent and utilities during this holiday season and beyond, regardless of the expenses involved.

Devoted partners of The Salvation Army

Commissioner Kenneth G. Hodder, national commander of The Salvation Army in the United States, stated, “The Dallas Cowboys and the Gene and Jerry Jones Family Foundation have been devoted partners of The Salvation Army for nearly 30 years in our shared mission to take care of the most vulnerable in our communities.” “And a performance by such a celebrated artist as Lainey Wilson is the most wonderful way to kick off this important season of giving.”

There are many ways for people to help their neighbors in need.

• Donate with cash, coins, and checks or digitally with Apple Pay, Google Pay, PayPal, and Venmo at any Red Kettle across the country.
• Provide Christmas gifts to children of local families in need through The Salvation Army Angel Tree. You can also contact your local Salvation Army about volunteering to distribute donated Angel Tree gifts.
• Contact your local Salvation Army to volunteer at a Red Kettle or visit RegisterToRing.com.
• Ask Amazon’s Alexa to donate by saying, “Alexa, donate to The Salvation Army,” and then specifying the amount.
• Sign up for a sustaining gift of $25 a month at Give.SalvationArmyUSA.org.
• Donate cryptocurrency, such as Bitcoin or Ethereum.

SalvationArmyUSA.org provides community assistance and hope, with every donation staying in the community.

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