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Purpose Meets Pilates: BODYBAR Launches “Does Good” Campaign to Empower Survivors

Graphic featuring the text 'BODYBAR Does GOOD' on a light blue background.

By Angela Redding | Hollywood Beat magazine | November 7, 2025
Source: BODYBAR Pilates

Strength Beyond the Studio

In a powerful blend of wellness and purpose, BODYBAR Pilates is showing that strength isn’t just physical — it’s heart-driven. This November, the fast-growing boutique fitness brand launched its first-ever “BODYBAR Does Good” campaign, teaming up with Fort Worth nonprofit The Worthy Co. to support survivors of trafficking and sexual exploitation.

A Candle That Changes Lives

Across 68 BODYBAR studios nationwide, visitors can now purchase the limited-edition IMPACT Candle — a co-branded creation handcrafted by women rebuilding their lives through The Worthy Co. Each santal and amber-scented candle comes in an iridescent vessel and represents renewal, hope, and empowerment.

💯 100% of proceeds go directly to The Worthy Co.’s job training and employment programs — giving survivors the skills and support to build sustainable futures.

BODYBAR X The Worthy Co. IMPACT, Candle
BODYBAR X The Worthy Co. IMPACT, Candle (courtesy -The Worthy Co.)

Empowering women of all backgrounds

“We share a mission to empower women of all backgrounds — whether through fitness or meaningful employment,” says Kamille McCollum, BODYBAR’s president and co-founder. “The Worthy Co. helps women reclaim their strength and futures, and we’re honored to stand beside them.”

The Power of Partnership

Founded under The Net, The Worthy Co. has served more than 1,000 women since 2010 through outreach, advocacy, and enrichment. Their candle-making and jewelry programs offer trauma-informed, dignified work and a community that restores confidence and faith in what’s possible.

“Every woman deserves a second chance and no past is too difficult to overcome,” shares Melissa Ice, The Worthy Co. co-founder. “Through this campaign, BODYBAR is helping amplify our message — that every woman is worthy.”

Hollywood Beat magazine Every-Woman-is-Worthy-Bodybar-graphic
Hollywood Beat magazine Every-Woman-is-Worthy-Bodybar-graphic

Fitness with Heart

As BODYBAR Pilates continues to grow — now reaching over 16,000 members and expanding toward 100 studios — its community efforts are growing too. The “Does Good” initiative reflects the brand’s evolving mission: blending movement with meaning, and turning fitness into a platform for impact.

Strength & Empowerment

The BODYBAR Does Good campaign reminds us that real strength isn’t just found on the mat — it’s found in compassion, community, and the courage to lift others up.

Learn More

🕯️ Shop: The IMPACT Candle — available now at BODYBAR Pilates studios nationwide.
🌐 Visit: theworthyco.com

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