By Angela Redding | Hollywood Beat magazine | November 13, 2025
Source: Skechers
Sofía Vergara is Skechers new brand ambassador
Skechers announced actress and entrepreneur Sofía Vergara as its new brand ambassador. The partnership supports the company’s focus on comfort, style, and everyday wear. Key search terms include Skechers Slip ins, Skechers Glide Step, hands free sneakers, and women’s comfort shoes.
Celebrity Partnership
Sofía Vergara brings strong visibility and a clear style identity. Her nominations for major awards show her continued influence in entertainment.
“I believe in Skechers,” said Sofía Vergara. “I have worn the brand for more than a year. The shoes changed how I think about sneakers. They feel good. They look polished. They work with my wardrobe.”
How the Partnership Started
Her connection to the brand began after a knee surgery. She searched for supportive shoes and found Skechers during a mall visit. She bought several pairs before learning her team was already in talks with the company.
Global Campaign
She will appear in a global campaign that highlights comfort, versatility, and daily style. Key products include Hands Free Slip ins and Glide Step designs.
Brand Perspective
“Sofía represents confidence and comfort,” said Michael Greenberg, President of Skechers. “She brings strong energy to the brand.”
Influence and Reach
Her audience of more than fifty million followers expands Skechers reach. Her influence spans entertainment, business, and fashion consumers.
Partnership Outlook
The partnership supports Skechers goal to deliver footwear that feels good and fits modern wardrobes.
Hollywood Beat magazine
Related Stories
Leave a Reply