Jayson Tatum is Named as the New Ambassador for Coach
The partnership ushers in a new era for the house’s vision of Expressive Luxury and purpose-driven storytelling.
By: Angela Redding | Los Angeles, CA | Hollywood Beat magazine | March 19, 2024 Photos: Courtesy of Coach/ Jayson Tatum photos Charlie Engman for Coach
Pro basketball player Jayson Tatum has been named by Coach as a brand ambassador. A campaign including watches and sunglasses for Spring 2024 has been started. The partnership ushers in a new era for the house’s vision of Expressive Luxury and purpose-driven storytelling, which champions fashion as a platform for fearless self-expression. The partnership is rooted in Coach’s Courage to Be Real mission, which inspires others through exploring all sides of yourself with confidence.
“This partnership is a bit of a full circle moment for me,” said Tatum. “I’m always trying to push my own limits, and I look forward to working with a brand, like Coach, which celebrates this.”
Gradient Keyhole Square Sunglasses – by Coach
Tatum is an NBA player who paved his own route in the sports world. He brings to the floor his own experiences and motivational tale of pursuing his goals in the face of difficulty. He has established a distinguished career as an aspirational person who embodies Coach’s optimism and limitless possibilities. He started The Jayson Tatum Foundation to offer aid, opportunities, and education to impoverished children and families. He has also been selected multiple times to the All-NBA First Team.
“I’m very happy to welcome Jayson to the Coach family,” said Coach Creative Director Stuart Vevers. “Jayson is an inspiring individual who captures the spirit of confidence and authentic self-expression at the heart of Coach. I admire his dedication to his community, as well as how he explores and celebrates who he is through his personal style. I look forward to our collaboration and to exploring Coach’s fashion language through the lens of his story and style.”
Coach logo courtesy of Coach
The stylish practical Jackson Watch, which has a gold-tone chronograph and green dial, and the classic Gradient Keyhole Square Sunglasses, which are finished with iconic house codes like a hangtag and Signature for a heritage touch, are two styles that reimagine Coach’s legacy of craft with the expressive attitude of today’s generation.
Tatum makes his debut in photography as part of the house’s Spring 2024 campaign set in the dreamy, pastel landscapes of the season.
Jackson Watch – Combining discerning style with rugged functionality, Jackson is made for life on the move. This gold tone chronograph features a dial with a date window and three subdials, marking seconds, minutes and hours
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