Toyota’s Lost & Found Challenge: A Fun Interactive Experience

“Three, two, one… go!” Toyota kicked off its two-day event, “Lost & Found: The Challenge | Forza Horizon 6 + Toyota Barn Finds,” on May 30 at Westfield Century City.

Guests had the opportunity to take part in a reverse escape room challenge and also had the opportunity to try out two racing simulators inspired by the Forza Horizon game.

Pop-Up Experience Captivates Visitors

The event drew in visitors who found out about the pop-up experience online as well as shoppers and those passing by who stopped to see what the excitement was about.

Participants lined up throughout the day to take part in the challenge and compete for prizes when they successfully finished the challenge.

Toyota’s “Lost & Found: The Challenge” Gallery

Blending Automotive Culture, Gaming, and Interactive Entertainment

For fans and visitors, the pop-up provided interactive entertainment and gaming, featuring clues and challenges linked to Toyota Barn Finds, creating an enjoyable environment focused on problem-solving and friendly competition.

Kalifa Sprowl and Alyssa Hu

At the event, we spoke with Kalifa Sprowl from Toyota and Alyssa Hu from Intertrend, who designed the experience. They discussed their goals for the activation and the importance of creating memorable connections with the Toyota brand.

^{Kalifa Sprowl, Sr. Series Planner, Vehicle Marketing and Communities at Toyota Motors North America}

^{Alyssa Hu, consumer engagement and multicultural marketing expert from Intertrend Communication, designer of the experience}

Guests Reactions

Guests shared their excitement about the challenge and showed off their prizes. Those taking part in the event included males, females, kids, and adults.

^{Toyota Forza Popup Event guest Martin.}

^{Toyota Forza Popup Event guests Anmaree and Nathan.}

Day One Is Complete

The first day of Toyota’s “Lost & Found: The Challenge” showed how much people enjoy interactive brand experiences. With the second day coming, organizers hope to attract even more visitors to try the challenge.

Event details – Day 2

What: “Lost & Found: The Challenge” — Toyota’s Forza Barn Finds Pop-Up (puzzle-driven, discovery experience + simulators + prizes)
When: Sunday, May 31, 2026, 11 a.m. – 7 p.m.
Where: Level 1, The Atrium, Westfield Century City — 10250 Santa Monica Blvd, Los Angeles, CA 90067

Additional details:
Westfield Century City.

Did you attend Toyota’s “Lost & Found: The Challenge” at Westfield Century City?

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