A new campaign honors the culture, traditions, and community that make match day more than just a game.
By HB magazine weekly staff | Hollywood Beat magazine | June 9, 2026
Photos: WSS
As excitement grows for the largest soccer tournament in the world, the first version of the event with 48 teams from Canada, Mexico, and the United States is coming — WSS is starting “All Your Magic,” a fresh campaign that draws inspiration from how soccer is genuinely experienced in the communities it supports.
Fútbol Fan Zone
Cup 2026™ Mexico Third Kit, now
available at WSS
“All Your Magic”
“All Your Magic” is not just a campaign about jerseys; it’s really about everything that happens before the game starts. It’s about the family group chat buzzing with messages, the delicious food spread out on the table, wearing that game “winning” shirt, sitting in the same spot on the couch, and having the same hope that this time, your team will win it all.
The Essence of Fútbol Begins Before The Match
Blanca Gonzalez, SVP and General Manager of WSS, emphasized that the essence of fútbol begins before the match, rooted in homes and traditions.
The campaign ‘All Your Magic’ aims to celebrate this passion and provide fans with the gear to express it.
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Mobile Jersey Truck Tour
Los Angeles will be the place for eight matches, including two where the U.S. Men’s National Team will play, while Houston will have seven matches during this summer’s worldwide soccer event.
WSS is excited to bring excitement to the community with its Mobile Jersey Truck, stopping at various events and local spots in Los Angeles for fans to buy real jerseys from top brands.
Upcoming Mobile Jersey Truck stops at community events with a soccer theme can be found at Fan Fest Schedule.
Wear Your Colors.
Wear All Your Magic.
Adidas FIFA World Cup 2026TM team jerseys in Home and Away designs for elite teams like Mexico, Argentina, and Colombia are available at WSS for match day preparation. Customers can also purchase adidas Bringback Jerseys, showcasing retro designs that honor the game’s heritage.
Also, Nike offers a wide selection of soccer jerseys for various countries, including the USA, Brazil, France, Korea, and Nigeria. A standout option is the PUMA Portugal 26/27 jersey, honoring famous athletes who inspire the sport, ideal for fans supporting their favorite players.
Hollywood Beat magazine
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