Edward Enninful Launches a New Media and Entertainment Company

The creation of EE72, a global media and entertainment firm, was announced today by Edward Enninful, the creative power behind some of the most revolutionary moments in fashion and media. Enninful, a British editor and stylist, was editor-in-chief of British Vogue and European editorial director of Condé Nast; his unique career of forecasting and influencing the mood of the cultural mainstream is about to embark on a daring new chapter.

EE72 will provide engaging experiences, impactful content, and innovative products

At a key moment in today’s cultural landscape, EE72 aims to meet the need for authentic representation and stories that connect with our globalized world. EE72 will provide engaging experiences, impactful content, and innovative products that encourage audiences to view the world differently by partnering with progressive companies and creative visionaries.

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Creating a space where creativity transcends boundaries

“EE72 represents a natural progression of the foundation I’ve built my career on,” says Enninful. “We’re creating a space where creativity transcends boundaries, where diverse voices don’t just exist—they lead. Our mission is to reshape how we see and understand each other, building bridges across cultures and communities.”

Akua Enninful co-founder and CEO

Edward Enninful will serve as co-founder and chief creative officer of the company, while his sister, Akua Enninful, will serve as co-founder and CEO.

Simply put, EE72 supports voices that challenge conventional narratives and exemplifies the spirit of genuine storytelling and unrestricted creativity. The company’s concept, which promotes deep relationships across communities and cultures, is based on empathy and innovation.