Innovative Seasonal Candy: Brach's Jelly Beans at Expo 2026

Seasonal candy is in the spotlight at the 2026 Sweets & Snacks Expo, where Ferrara Candy Company is being recognized for its creative products, especially with its newest item from the Brach’s brand.

The highlight of the event is Brach’s Crunchy Chewy Jelly Beans, a special jellybean that aims to revolutionize seasonal treats. This candy has a crunchy outer shell and a soft, chewy inside, providing a fun layered experience that has impressed everyone at the expo.

Brach's Crunchy Chewy Jelly Beans package featuring colorful jelly beans with a gummy center and a crunchy shell, labeled bold and fruity flavors. — ^{The National Confectioners Association’s Sweets & Snacks Expo has named Ferrara’s Brach’s® Crunchy Chewy Jelly Beans as the Most Innovative New Product, in the Seasonal Category.}

Ferrara Candy Company and Its Seasonal Innovation Plan

Ferrara Candy Company, a top name in the candy world, is always growing its seasonal collection by trying out new textures and exciting flavors. This recognition shows that more people want products that go beyond regular candy shapes but still celebrate the classic seasonal treats.

Executive Perspective on Product Development

“At Ferrara, our goal is to create products that stand out and continue pushing the confectionery category forward,” said Matt Escalante, Vice President of Seasonal Brands at Ferrara Candy Company. “This year’s recognition of Brach’s Crunchy Chewy Jelly Beans reflects the magic that can happen when you combine a holiday classic with new texture and flavor experiences that delight consumers.”

Trends in Candy Innovation

The Sweets & Snacks Expo shows that seasonal candy is changing a lot. Companies are now trying to win over customers not just with flavors but also with different textures, shapes, and fun new ideas. Ferrara’s recent award shows this change, with Brach’s becoming an important name in making seasonal treats.

Candy Experience and What Consumers Like

Brach’s Crunchy Chewy Jelly Beans are special because they have a unique layered texture that attracts both people who love classic candies and those looking for something new. The way people reacted to this product at the expo shows that there is a big interest in mixed candy ideas as we move into the next seasonal events.