The McCormick® brand is looking for the greatest cookie recipe, bringing a contemporary twist to the classic cookie exchange. For a chance to win a $10,000 USD* grand prize, bakers, sugar cookie experts, cherished family recipe holders, and other cookie lovers are encouraged to participate in the McCormick Cookie Quest.

Founder and James Beard award-winning chef Christina Tosi, author of the Bake Club cookbook released today, and renowned bakery Milk Bar® are joining the McCormick brand in a virtual holiday cookie recipe exchange. Collaboratively, the companies have produced a limited-edition Milk Bar x McCormick Candy Cane Pretzel Bark Cookie. Rolled and dusted with festive red sanding sugar, this minty, sweet-salty cookie contains McCormick Pure Vanilla Extract and Peppermint Extract.

“When it comes to baking in my home kitchen and the Milk Bar kitchen, from the classics like vanilla and peppermint extracts to cinnamon and pumpkin pie spices, McCormick makes it all possible,” said Christina Tosi. “I love to be inspired by others and their imaginations and taste buds — how they see the same ingredients differently. That’s why I’m pumped to help my friends at McCormick bring the modern-day cookie recipe exchange to life!”

Milk Bar x McCormick Candy Cane Pretzel Bark Cookie Give Away

The Milk Bar x McCormick Candy Cane Pretzel Bark Cookie will be given away to the first 100 customers at specific Milk Bar locations on December 4th, National Cookie Day, beginning at 10:00 am local time. Each customer may only receive one cookie, while supplies last. From December 4 through December 31, the cookies will be available at the same Milk Bar locations for $3.25.

Participating Milk Bar locations include:

• Los Angeles Flagship (7150 Melrose Ave, Los Angeles, CA 90046)
• NYC Flagship (1196 Broadway at 29th St., New York, NY 10001)
• Williamsburg (382 Metropolitan Ave, Brooklyn, NY 11211)
• Washington, DC Logan Circle (1525 15th St NW, Washington, DC 20005)

In the Spirit of the Holiday, McCormick Will Share the Cookie Recipe

In the spirit of the holiday cookie recipe exchange, McCormick will share the limited-time cookie recipe for bakers nationwide to make at home at www.McCormick.com/Cookie-Quest.

McCormick is enhancing holiday traditions through the McCormick Cookie Quest, which encourages people to share the joy of baking and create lasting memories, according to Giovanna DiLegge, VP Marketing, NA Consumer at McCormick.

Enter the McCormick Cookie Quest Contest

From November 19 through December 8, fans can post their original recipe and enter the McCormick Cookie Quest by tagging @McCormickSpice in their original recipe photos on Instagram and using the hashtags #McCormickCookieQuest and #Contest.

Be Creative

Originality, appearance, clarity, brand fit, holiday spirit, and of course, taste will all be taken into consideration when judging the entries! Additionally, the winner and exceptional entries may be highlighted on the McCormick website and social media pages. On or around December 19, the winner will be revealed.

For details on the McCormick Cookie Quest, the Milk Bar x McCormick Candy Cane Pretzel Bark Cookie recipe, National Cookie Day giveaways and other holiday recipes, visit www.McCormick.com/Cookie-Quest and follow McCormick on Instagram.

Legal Info

*NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal U.S. residents of 50 U.S./D.C., age 18+ (19+ in AL/NE, 21+ in MS). Void outside 50 U.S./D.C. and where prohibited. Starts 11/19/24 at 7:00 a.m. ET; ends 12/8/24 at 11:59 PM ET. To enter: (1) Create a favorite cookie recipe and (a) include your favorite McCormick product in the recipe, or (b) tell us through your video or video caption what McCormick seasoning, spice, or extract you would like to use in your holiday dishes; (2) take a 30-second to two-minute video of the recipe that shows you making the cookie or shows the final cookie, and include your written recipe in the video with the exact measurements and ingredients, as well as the steps for making the cookie; and (3) log into your public Instagram and post the video, tagging @mccormickspice and adding #McCormickCookieQuest and #Contest in the video and caption. Entries will be judged for originality, clarity, presentation, brand fit, and holiday spirit. Top 10 finalists will advance to the final judging by Sponsor’s culinary team. Total ARV of 1 prize: $10,000. Limit 1 entry/person. For full Official Rules and entry instructions: https://www.mccormick.com/cookie-quest-terms-and-conditions. Sponsor: McCormick & Company. Contest not sponsored or administered by Meta, Inc.