The nationwide promotion features six mystery-box toys, a special Burger King crown, and a chance to win a 14K gold-plated Hello Kitty figurine in Downey, California.
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By HB magazine weekly staff | Hollywood Beat magazine | October 21, 2026
Lead Photo: Burger King
Hello Kitty and her friends are bringing a little extra cuteness to Burger King restaurants nationwide. Beginning October 20, families can enjoy the limited-time Hello Kitty and Friends King Jr. Kids’ Meal, featuring one of six exclusive collectible toys packaged in a mystery blind box.
The collection includes Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Keroppi. Each character sports a Burger King crown, with some holding favorite items from the restaurant.
What’s Inside the King Jr. Meal?
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Each Hello Kitty and Friends King Jr. Kids’ Meal includes a choice of four- or six-piece chicken nuggets, a hamburger, or a cheeseburger. Guests can also choose fries or applesauce and a drink.
Every meal comes in a themed King Jr. bag and includes an exclusive Hello Kitty crown, while supplies last. The six-toy collection also includes a limited number of golden Hello Kitty toys, adding another collectible surprise for fans.
“We’re excited to deliver another fun and engaging King Jr. Meal, this time with the one and only Hello Kitty!” said Joel Yashinsky, chief marketing officer of Burger King US&C. “We look forward to our Guests enjoying the Hello Kitty King Jr. Meal along with our limited-time Hello Kitty Burger King Crown. It’s going to be fun for kids of all ages at BK!”
Golden Claw Machine Comes to Downey, California
Burger King is taking the promotion a step further with a one-day Golden Claw Machine experience at its restaurant at 10014 Paramount Blvd. in Downey, California.
On Friday, October 23, beginning at 11 a.m. Pacific Time, fans can try their luck at the customized machine for a chance to win a Hello Kitty toy. One lucky participant could take home a one-of-a-kind, 14K gold-plated Hello Kitty figurine.
Guests who purchase a King Jr. Meal can participate. A free method of entry is also available.
The promotion runs until 5 p.m. Pacific Time on October 23, or until all prizes have been awarded, whichever comes first. Official rules, including eligibility requirements and entry details, are posted at the restaurant.
“We love seeing Hello Kitty and Friends get the royal treatment at Burger King, with each character sporting their own iconic BK crown,” said Jill Koch, chief brand officer of Sanrio, Inc. “Bringing these beloved characters into the King Jr. Kids’ Meal in such a playful way creates something special for fans of all ages to enjoy.”
Available for a Limited Time
Whether collecting favorite characters or hoping to find a golden toy, Hello Kitty fans have a new reason to visit Burger King.
The Hello Kitty and Friends King Jr. Kids’ Meal is available at participating Burger King restaurants nationwide while supplies last.
For menu details, restaurant locations, and Royal Perks membership information, visit www.bk.com or download the Burger King app.
Follow Burger King on Instagram, Facebook, X, and TikTok at @BurgerKing for updates.
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