The campaign will help home cooks and motivate digital food lovers, acting as a springboard for new food content creators.
By HB mag weekly staff | Hollywood Beat magazine | June 14, 2025
Video courtesy of .Vilore Foods
Do you think you can be the next big foodie influencer? Vilore Foods, a leading U.S. distributor and brand builder of culturally connected food and drink products, has just announced the start of the Tastemakers Challenge from its well-known brand La Costeña®.
Recipe Competition
The brand is famous for its authentic Mexican ingredients like beans, peppers, salsa, and more. This recipe competition invites home cooks and food lovers to show off their unique recipes using La Costeña® products and the brand’s bold flavors. La Frontera with Pati Jinich
Judge Pati Jinich
A panel of judges, including celebrity chef Pati Jinich, who is the James Beard Award-winning host of “Pati’s Mexican Table,” “La Frontera with Pati Jinich,” and “Pati Jinich Explores Panamericana,” will judge the entries.
Tastemakers Challenge to support and build the next generation of food content creators
The Tastemakers Challenge aims to support emerging food content creators passionate about flavor and creativity, according to Edgar R. Vargas of Vilore Foods. With a rich history in Hispanic kitchens, Vilore and its brand La Costeña seek to celebrate the creativity of their fans and are looking for their next star.
Tastemakers Challenge held in several stages
The Tastemakers Challenge is a competition with several stages that will evaluate submissions on their creativity, taste, and how well they use La Costeña® ingredients.
Every two weeks, three winners will be chosen to move on to the next round, getting closer to the title of Ultimate Tastemaker.
Winners
The winners will also receive $5,000 worth of top-notch content creation equipment and a unique chance to work with Pati Jinich on a virtual cooking segment.
Awards, Apr 2019 – image cropped –
photo by Krisenoel
Highlighted on Instagram
La Costeña® aims to uplift emerging culinary voices by featuring standout entries on Instagram and rewarding bi-weekly winners with professional-grade gear worth up to $1,500. Prizes include content creation kits and kitchen upgrades, while select participants may be considered for future brand collaborations.
How to enter
To participate, entrants need to share their recipe videos as a Reel on Instagram, using the hashtag #Tastemakerschallenge and tagging @_mexicorico to qualify.
Key dates for the Tastemakers Challenge include:
- Round 1 Winners: June 4
- Round 2 Winners: June 18
- Round 3 Winners: July 2
- Round 4 Winners: July 16
The final phase starts on July 16, with the first-place winners competing for the grand prize, to be awarded on July 30.
For more information about the Tastemakers Challenge, including Terms & Conditions, visit www.tastemakerchallenge.com.
Hollywood Beat magazine
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