Hard Rock International’s Unity by Hard Rock™ Loyalty Program and a New Star-studded Campaign

Hard Rock International is excited to introduce Unity by Hard Rock™, a loyalty program that offers rewards to members for their passion for Hard Rock’s diverse range of offerings across more than 200 locations worldwide. This program brings together the iconic brand’s hotels, casinos, cafes, and Rock Shops, and is commemorated by a captivating marketing campaign featuring renowned personalities such as Lionel Messi, Noah Kahan, John Legend, and Shakira.

The campaign, set against the backdrop of The Beatles’ timeless hit “Come Together,” launched on Tuesday, May 7, showcasing the unity and excitement that this loyalty program brings.

Hard Rock’s Unity Loyalty Program

The Unity loyalty program by Hard Rock offers a range of benefits and services at participating locations. Members can earn and redeem Unity Points for free nights, dining experiences, merchandise, and more. Exclusive access to offers, promotions, and rewards, as well as discounts at participating properties, are also available to members.

Whether enjoying a stay at the Hard Rock Hotel Marbella, trying their luck at Seminole Hard Rock Hotel & Casino Tampa, savoring a Messi Burger at the original Hard Rock Cafe in London, or shopping for exclusive merchandise online or in-store at a Rock Shop, members can earn Unity Points that can be used for qualifying purchases at participating restaurants, bars, hotels, lounges, and retail stores.

“With hospitality offerings that encompass hotels, casinos, Cafes, retail outlets and more, Hard Rock is uniquely positioned to launch this one-of-a-kind loyalty program that rewards our guests’ passions for entertainment, travel, gaming and food,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming. “The launch of Unity by Hard Rock across 200 locations worldwide also provides the perfect opportunity to reintroduce the world to all of Hard Rock’s amazing hospitality offerings through the lens of some of our most iconic artist and athlete friends, and with a modern take on a Beatles’ classic serving as our soundtrack.”

Experience Hard Rock’s New “Come Together” Campaign Now!
Feel the excitement as Hard Rock launches its captivating “Come Together” campaign, inviting Unity members and guests to a mesmerizing global experience filled with music, entertainment, travel, and gaming. Join celebrities on a thrilling journey through multiple Hard Rock locations worldwide, where each open door reveals a new and enchanting vista.

Exclusive Behind-the-scenes Footage

Don’t miss out on the exclusive behind-the-scenes footage available on the campaign microsite: unity.hardrock.com/come-together. It’s time to immerse yourself in the magic of “Come Together”!

Come Together Campaign John Legend 3 — ^{John Legend stars in “Come Together” campaign for
Unity by Hard Rock global loyalty program launch across
Hard Rock hotels, casinos and cafes.}

Hard Rock’s campaign includes 60- and 30-second spots that will appear in select local markets, on streaming, search, OLV, social and display digital channels and across Hard Rock locations globally.

Thoughts on the ‘Come Together’ Campaign

“I’m so honored to be part of this Hard Rock effort and to have the opportunity to record my take on one of the greatest songs ever; I can’t wait for fans to hear it in the campaign,” said Noah Kahan, who has performed at Hard Rock Hotel New York. “Filming at their beautiful Riviera Maya resort’s beach was drop dead gorgeous and a total blast, and everyone on site made our time so enjoyable.”

Come Together Campaign Noah Kahan 2 — ^{Noah Kahan stars in “Come Together” campaign for Unity
by Hard Rock global loyalty program launch across Hard Rock
hotels, casinos and cafes.}

“Whether I’m celebrating an album release party in Hollywood, Florida, enjoying a day off, or performing at a Hard Rock venue, I can always count on Hard Rock to create and host a memorable night,” said Shakira. “I hope the new campaign inspires fans to explore new places, foods and sounds around the world.”

Come Together Campaign Shakira 4 — ^{Shakira stars in “Come Together” campaign for Unity by
Hard Rock global loyalty program launch across
Hard Rock hotels, casinos and cafes.}

“I love being a part of the Hard Rock family and have enjoyed bringing my namesake items to their Cafes and seeing shows with my family, so I was excited to be in this terrific ‘Come Together’ campaign,” said Leo Messi. “Now, my fans can earn and redeem Unity by Hard Rock points anytime they dine, stay or play at participating Hard Rock locations, whether it’s at my home turf in South Florida or other locations around the world.”

Come Together Campaign Lionel Messi 5 — ^{Lionel Messi stars in “Come Together” campaign for
Unity by Hard Rock global loyalty program launch across
Hard Rock hotels, casinos and cafes.}

Unity by Hard Rock Overview

BENEFITS: Across the Hard Rock portfolio, Unity by Hard Rock benefits include:

At Hard Rock Hotels including city and resort properties, guests enjoy year-round special member-only rates and exclusive benefits. To kick off the Come Together campaign, Unity members gain exclusive early access to the “Summer Together” offer presale, including up to 30% off participating hotel stays of 2 nights or more and complimentary breakfast for two, when they book between May 15 and May 31, 2024. The Summer Together offer continues with a main sale May 31 through August 31, 2024.

At Hard Rock Cafes, birthdays are even sweeter with a free dessert each year. Icon and X members enjoy premiere restaurant seating and X tier receives complimentary access to live music events at participating locations.

At Hard Rock Casinos and Hard Rock Hotels & Casinos, loyal guests get special member-only rates when booking hotel stays on official websites

On Hard Rock Games, Unity members will enjoy Tier Credits and Unity Points with virtual goods purchase across online classics including Hard Rock Blackjack & Casino and Hard Rock Jackpot Casino

At Rock Shops, members will earn Unity Points and Tier Credits on qualifying purchases of clothing, decor, instruments and other merchandise

TIERS: Unity by Hard Rock has four member tiers: Star (0-3,999 Tier Credits), Legend (4,000-14,999 Tier Credits), Icon (15,000+ Tier Credits) and X (invite only). Legend and X tiers include exclusive access to entertainment, events and experiences. Tiers are determined by Tier Credits members earn each calendar year for qualifying spends in participating hotels and resorts, casinos, cafes, games and Rock Shops.

JOIN Unity by Hard Rock

It’s “got to be free” and easy to sign up for Unity by Hard Rock at no cost at any participating Hard Rock location, at unity.hardrock.com and using the upgraded, highly rated Unity by Hard Rock mobile app which makes it easy to access account information, personalized offers, and member-only rewards in real-time — anytime, anywhere.

Enter the Come Together Experiences Sweepstakes

To highlight the company’s connection to incredible entertainment and travel, Hard Rock is also giving Unity members even more ways to get once-in-a-lifetime travel and entertainment experiences through Come Together Experiences, an international sweepstakes series that will offer amazing opportunities throughout the year, with details and entry information available at unity.hardrock.com/come-together. The first two of multiple sweepstakes are currently open for entries.