Rocking Out: Lenny Kravitz at UEFA Champions League Kick Off Show Presented by Pepsi®

Pepsi’s Annual ‘Kick Off Show’: A Legendary Artist Takes the Stage

By: Angela Redding | Los Angeles, CA | Hollywood Beat magazine | May 24, 2024
Lead Photo and Video: PepsiCo

Pepsi® and UEFA are absolutely thrilled to announce that the legendary rock star Lenny Kravitz will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on June 1st at the iconic Wembley Stadium in London. This signifies the eighth remarkable year of partnership between Pepsi and UEFA, dedicated to setting the stage for the final in the most spectacular manner. It is poised to be an unforgettable and electrifying experience just before the pinnacle of the club football calendar.

Kravitz Has Been Mesmerizing Crowds for Years

Renowned for his electrifying performances and timeless hits, Kravitz has been mesmerizing crowds for years with his unique music style and irresistible charisma. Recently honored with a star on the Hollywood Walk of Fame, he is now focused on creating his eagerly awaited new album, Blue Electric Light, set to be released on 24th May. Fans and critics alike are already buzzing with excitement, especially with the album launch just a week before the UEFA Champions League Final Kick Off Show sponsored by Pepsi.

“I’m really looking forward to my performance for the UEFA Champions League Final Kick Off Show presented by Pepsi in London, a city which holds a special place in my heart. It’s going to be such an exciting event ahead of a final that means so much to so many. We can’t wait to show you all what we have in store,” said Kravitz.

^{Lenny Kravitz at the 2013 San Diego Comic Con International in San Diego, California. (Photo by Gage Skidmore)}

‘Wembley Is Blue | Lenny Kravitz x UCL Final Kick Off Show by Pepsi’.

Pepsi has recently unveiled a captivating short film called ‘Wembley Is Blue | Lenny Kravitz x UCL Final Kick Off Show by Pepsi’. This film is brimming with energy as it showcases Lenny Kravitz strolling down a tunnel, armed with a paintbrush, and adorning the walls with the vibrant shade of Pepsi Blue. As he makes his way onto the legendary Wembley Stadium, the unmistakable echoes of the UEFA Champions League anthem fill the air. The camera then zooms out to reveal a breathtaking sight—a colossal mural of Lenny Kravitz’s face, painted in blue, covering the entire pitch. The stadium pulsates with anticipation, setting the stage for an extraordinary show that will leave London spellbound.

Lenny Kravitz is Someone Who is Constantly Giving the Best That He Has to Offer and Spreading Love and Humanity

Eric Melis, VP of Global Brand Marketing – Pepsi at PepsiCo added: “As a brand with a rich heritage in both music and football, we are proud to bring together once again, in the host city, millions of viewers from around the world and one of the most iconic names in music for an electrifying performance live from iconic Wembley Stadium in London, the home of music, sports and entertainment. The UEFA Champions League Final Kick Off Show presented by Pepsi will be headlined by a legend in the music industry who adds unparalleled dynamism and energy to the show. Lenny Kravitz is someone who is constantly giving the best that he has to offer and spreading love and humanity in all his work, he lives by our ‘Thirsty For More’ philosophy, which celebrates people’s thirst for life – and we can’t wait to see how fans react to this unmissable show.”

‘Thirsty For More‘

The highly anticipated UEFA Champions League Final Kick Off Show, brought to you by Pepsi, will be broadcasted in more than 200 countries and territories worldwide. This electrifying prelude will take place just moments before the most prestigious match in club football, showcasing the essence of Pepsi’s ‘Thirsty For More’ global platform. Get ready to be captivated!

How to Watch

Don’t miss out on the excitement! Catch the Kick Off Show live on your local network or tune in to the official UEFA YouTube channel. #PEPSIKICKOFFSHOW